• Login
    View Item 
    •   Vlerick Repository Home
    • Business Research Projects
    • In-Company Projects (ICPs)
    • View Item
    •   Vlerick Repository Home
    • Business Research Projects
    • In-Company Projects (ICPs)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Vlerick RepositoryCommunities & CollectionsPublication DateAuthorsTitlesSubjectsKnowledge Domain/IndustryThis CollectionPublication DateAuthorsTitlesSubjectsKnowledge Domain/Industry

    My Account

    LoginRegister

    Contact & Info

    ContactVlerick Journal ListOpen AccessVlerick Business School

    Statistics

    Display statistics

    The development of a future-proof channel strategy to guarantee a strong position within the Belgian temporary staffing industry: a case study

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Author
    Segaert, Ann-Sophie
    Van Puyvelde, Jozefien
    Supervisor
    Goedertier, Frank
    Publication Year
    2021
    Publication Number of pages
    144
    
    Metadata
    Show full item record
    Abstract
    Obtaining and maintaining a strong brand position is necessary for a company to survive nowadays, especially within the highly competitive temporary staffing market. In 2015, a Federgon study predicted that technology would change this industry in a disruptive way. The introduction of technology within this market will totally change the way recruiters approach, select, and hire job candidates. Looking at the banking and automotive sectors, where the digital revolution started several years ago, we see that it is important for temporary staffing companies to adapt their business model to these digital changes in order to gain maximum visibility, reach their target audience and keep up with the competition. This project focuses on defining the strengths and pain points in the current brand positioning and MarCom channel mix of Forum Jobs, as well as defining the upcoming trends within the Human Resources Management (HRM) sector. The aim of this project is to come up with a well-founded sustainable action plan for Forum Jobs in order to keep growing and remain successful in the future. The content of this report is backed up by comprehensive secondary research. Firstly, based on theories regarding brand positioning and channel strategies, we were able to thoroughly analyse Forum Job’s current marketing efforts. Secondly, four relatable competitors were analysed based on their channel strategy and compared to Forum Jobs. Thirdly, literature and case studies on the current situation and the expected future of temporary staffing agencies gave deeper insight into the industry. To reinforce this secondary research, primary research was conducted by means of in-depth interviews with HR experts and surveys with (potential) job candidates. On the basis of the primary and secondary research, both a short-term and a long-term recommendation were developed. The short-term recommendations consist of all kinds of improvements that Forum Jobs can implement immediately or within a few weeks. This mainly relates to the increase of website traffic by optimising their ranking on Google, as well as to changes in the communication and content of their social media channels. In addition, we made recommendations to the company about the three job boards they are currently using. The long-term recommendations consist of significant investments that the company will have to make in the long term to stay ahead of its competitors. Both secondary and primary research support the investment in an application. The same applies to sponsorship initiatives, traditional media advertisements and street advertisements
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/7044
    Collections
    In-Company Projects (ICPs)

    entitlement

     
    DSpace software (copyright © 2002 - 2022)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.