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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:10:35Z
dc.date.available2017-12-02T14:10:35Z
dc.date.issued1998
dc.identifier.urihttp://hdl.handle.net/20.500.12127/717
dc.language.isonl
dc.publisherWolters Kluwer Belgium
dc.titleHet verband tussen reclame-inhoud en reclame-effectiviteit
dc.title.alternativeHandboek Intern/Extern. Het integreren van communicatie in bedrijven, organisaties en instellingen
dc.source.beginpage1
dc.source.endpage10
vlerick.knowledgedomainMarketing & Sales
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid758


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