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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:10:35Z
dc.date.available2017-12-02T14:10:35Z
dc.date.issued1997
dc.identifier.urihttp://hdl.handle.net/20.500.12127/719
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleThe Changing World of Marketing Communications: Proceedings of the 2nd International Conference on Marketing and Corporate Communications, Antwerp, 21-22 April
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typebookBook - Author
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid760


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