Show simple item record

dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.contributor.authorAnckaert, Pascal
dc.date.accessioned2017-12-02T14:10:35Z
dc.date.available2017-12-02T14:10:35Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/20.500.12127/721
dc.description.abstractEBSCO - peer reviewed
dc.language.isoen
dc.subjectBranding
dc.titleMedia context and advertising effectiveness: the role of context style, context quality and context-ad similarity
dc.identifier.journalJournal of Advertising
dc.source.volume31
dc.source.issue2
dc.source.beginpage49
dc.source.endpage61
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35831
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid762


This item appears in the following Collection(s)

Show simple item record