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    How browsing data can advance television advertising

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    Publication type
    Dissertation - Collection of articles
    Author
    De Schaepdrijver, Leen
    Supervisor
    Baecke, Philippe
    Tackx, Koen
    Muylle, Steve
    Publication Year
    2023
    
    Metadata
    Show full item record
    Keyword
    Television Advertising, Browsing Data, Online Response, Addressable Advertising, TV Advertising, Privacy Calculus, Measurement, Targeting, Recurrent Neural Network, Time-to-Event Analysis
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/7236
    Collections
    Doctoral Dissertations

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