Show simple item record

dc.contributor.authorGeuens, Maggie
dc.contributor.authorDe Pelsmacker, Patrick
dc.date.accessioned2017-12-02T14:10:37Z
dc.date.available2017-12-02T14:10:37Z
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/20.500.12127/723
dc.language.isoen
dc.subjectMarketing Communication
dc.titleAffect Intensity revisited: Individual Differences and the Communication Effects of Different Types of Emotional Stimuli
dc.identifier.journalPsychology & Marketing
dc.source.volume16
dc.source.issue3
dc.source.beginpage195
dc.source.endpage209
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typearticleArticle in academic journal
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid764


This item appears in the following Collection(s)

Show simple item record