Show simple item record

dc.contributor.authorBasu, Amit
dc.contributor.authorMuylle, Steve
dc.date.accessioned2023-10-06T12:42:36Z
dc.date.available2023-10-06T12:42:36Z
dc.date.issued2023en_US
dc.identifier.isbn978-3-031-23439-2
dc.identifier.doi10.1007/978-3-031-23440-8
dc.identifier.urihttp://hdl.handle.net/20.500.12127/7262
dc.description.abstractInnovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets.en_US
dc.language.isoenen_US
dc.publisherPalgrave Macmillan Chamen_US
dc.relation.ispartofseriesPalgrave Executive Essentialsen_US
dc.subjectDigital Transformationen_US
dc.subjectCustomer Engagementen_US
dc.subjectCustomer Servicesen_US
dc.subjectInformation Technologyen_US
dc.subjectSupport Servicesen_US
dc.titleCompetitive digital innovation - Transforming products, processes and business models to win in the digital economyen_US
dc.source.numberofpages231en_US
dc.contributor.departmentEdwin L. Cox School of Business, Southern Methodist University, Dallas, USAen_US
dc.identifier.eissn978-3-031-23440-8
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typebookBook - Authoren_US
vlerick.vlerickdepartmentMKTen_US
dc.relation.urlhttps://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=nlebk&AN=3614642&site=ehost-live&custid=ns000442en_US
dc.identifier.vperid51471en_US


This item appears in the following Collection(s)

Show simple item record