Searching for partners in open innovation settings: How to overcome the constraints of local search
Publication type
Vlerick strategic journal articlePublication Year
2018Journal
California Management ReviewPublication Volume
60Publication Issue
2Publication Begin page
71Publication End page
97
Metadata
Show full item recordAbstract
The search for partners in open innovation settings often consumes substantial time and managerial attention. Yet, organizations tend to get trapped in local search, which typically leads to collaboration with partners already known to them. To improve the search for partners, this article develops a tool that exploits the power of state-of-the-art information technology. In a sample of 33 search queries conducted in six innovation intermediaries, it studies differences between search with and without the use of our tool. The tests confirm the tool’s effectiveness and efficiency, and highlight the importance of searching with keywords that represent the core roles and activities of a firm, next to keywords referring to market and technology characteristics. Network visualization and semantic algorithms thus appear to facilitate the effort to identify distant partners. The article also finds that local partners are not that easy to find as commonly assumed.Knowledge Domain/Industry
Digital TransformationOperations & Supply Chain Management
ae974a485f413a2113503eed53cd6c53
10.1177/0008125617745087