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dc.contributor.authorVan Kenhove, Patrick
dc.contributor.authorWijnen, Katrien
dc.contributor.authorDe Wulf, Kristof
dc.date.accessioned2017-12-02T14:16:07Z
dc.date.available2017-12-02T14:16:07Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/20.500.12127/780
dc.description.abstractIn this study the influence of topic involvement on mail-survey response rate and speed was experimentally investigated. The results show that response rates for topics that are generally considered as high involvement were higher than for topics that are generally considered as low involvement. However, the speed of response did not differ between the two levels of topic involvement. Moreover, in terms of response rates an interesting interaction effect was observed: For the high-involvement topic, the response rate showed a further positive and significant correlation with the within-topic level of involvement, but this was not the case for the low-involvement topic. The implications of these findings to nonresponse bias in mail survey research are discussed.
dc.language.isoen
dc.subjectCustomer Satisfaction
dc.titleThe influence of topic involvement on mail-survey response behavior
dc.identifier.journalPsychology & Marketing
dc.source.volume19
dc.source.issue3
dc.source.beginpage293
dc.source.endpage301
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleVlerick strategic journal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35859
dc.identifier.vperid35912
dc.identifier.vperid55673
dc.identifier.vpubid825


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