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dc.contributor.authorVan Ossel, Gino
dc.date.accessioned2017-12-02T14:16:09Z
dc.date.available2017-12-02T14:16:09Z
dc.date.issued2002
dc.identifier.isbn9789054391142
dc.identifier.urihttp://hdl.handle.net/20.500.12127/800
dc.language.isoen
dc.publisherReed Elsevier
dc.subjectRetail & Trade Marketing
dc.titleThe new marketing paradigm: Manufacturer or retailer brand?
dc.title.alternativeState of the art in food. The changing face of the worldwide food industry
dc.source.beginpage609
dc.source.endpage618
vlerick.knowledgedomainMarketing & Sales
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35916
dc.identifier.vpubid845


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