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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorAnckaert, Pascal
dc.date.accessioned2017-12-01T11:28:53Z
dc.date.available2017-12-01T11:28:53Z
dc.date.issued2000
dc.identifier.urihttp://hdl.handle.net/20.500.12127/80
dc.language.isoen
dc.subjectCustomer Satisfaction
dc.titleMessage modality and message effectiveness
vlerick.conferencedate22/05/2000-23/05/2000
vlerick.conferencelocationRotterdam, the Netherlands
vlerick.conferencename5th annual conference of the Global Institute for Corporate and Marketing Communications
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35831
dc.identifier.vperid32045
dc.identifier.vpubid6


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