• Login
    View Item 
    •   Vlerick Repository Home
    • Research Output
    • Research Communication
    • View Item
    •   Vlerick Repository Home
    • Research Output
    • Research Communication
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Vlerick RepositoryCommunities & CollectionsPublication DateAuthorsTitlesSubjectsKnowledge Domain/IndustryThis CollectionPublication DateAuthorsTitlesSubjectsKnowledge Domain/Industry

    My Account

    LoginRegister

    Contact & Info

    ContactVlerick Journal ListOpen AccessVlerick Business School

    Statistics

    Display statistics

    Evaluation of age-related labels by senior citizens

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Weijters_B_WP_EvaluationofAgeR ...
    Size:
    141.9Kb
    Format:
    PDF
    Download
    Publication type
    Working paper
    Author
    Weijters, Bert
    Geuens, Maggie
    Publication Year
    2002
    Publication Issue
    22
    Publication Number of pages
    12
    
    Metadata
    Show full item record
    Abstract
    The age-related labels ‘50+,' ‘senior'and ‘retired' are evaluated by a 45+ sample. Results show the appreciation of the terms increases upon entering the 50+ / senior / retirement group and keeps on increasing with age once the treshold age is crossed. The findings that label evaluations are generally positive and that 65 years is the mode of indicated treshold age for senior citizenship lead to an alternative interpretation of previous research (Tepper, 1994): people under 65 might consider being labeled ‘senior' undesirable because it is deviant from normality rather than because of the negativity of the label as such. Keywords: senior, 50+, age labels, marketing communications
    Keyword
    Consumer Behaviour
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/828
    Other links
    http://public.vlerick.com/Publications/9478d569-69a9-e011-8a89-005056a635ed.pdf
    Collections
    Research Communication

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.