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dc.contributor.authorEveraert, Patricia
dc.contributor.authorBruggeman, Werner
dc.date.accessioned2017-12-02T14:16:12Z
dc.date.available2017-12-02T14:16:12Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/20.500.12127/829
dc.description.abstractInvestigates the impact of using cost targets during new product development (NPD), in terms of design quality, product cost and development time. An NPD environment with cost targets is compared with an NPD environment where design engineers receive no specific cost targets, but are expected to "minimize" the cost level of future products. The impact of cost targets versus no-cost targets is investigated in combination with high/low time pressure. The 2*2 factorial design was tested in a laboratory experiment that simulated a real design process, with customers asking for the highest design quality. The results demonstrate that cost targets during NPD lead to lower-cost new products, while not impairing design quality or development time. However, under high time pressure, cost targets lead design engineers to work longer on the design, without a corresponding cost decrease.
dc.language.isoen
dc.subjectInnovation Management
dc.titleCost targets and time pressure during new product development
dc.identifier.journalInternational Journal of Operations and Production Management
dc.source.volume22
dc.source.issue12
dc.source.beginpage1339
dc.source.endpage1353
vlerick.knowledgedomainInnovation Management
vlerick.typearticleVlerick strategic journal article
vlerick.vlerickdepartmentA&F
dc.identifier.vperid19223
dc.identifier.vperid32092
dc.identifier.vpubid874


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