Show simple item record

dc.contributor.authorDe Wulf, Kristof
dc.contributor.authorVan Kenhove, Patrick
dc.contributor.authorWijnen, Katrien
dc.date.accessioned2017-12-02T14:16:28Z
dc.date.available2017-12-02T14:16:28Z
dc.date.issued2003
dc.identifier.urihttp://hdl.handle.net/20.500.12127/985
dc.description.abstractThis study experimentally investigated the influence of topic involvement on mail survey response rate and speed. The results show that response rates were higher for topics that are generally considered as high involvement than for topics that are generally considered as low involvement. Moreover, we observed an interesting interaction effect. On the one hand, a positive and significant relationship existed between topic involvement and response rate for topics that on average are viewed as high involvement, leading to a non-response bias. On the other hand, no significant relationship was found between topic involvement and response rate for topics that on average are viewed as low involvement. Finally, we were not able to observe a relationship between topic involvement and response speed for topics that are, on average, either high or low involvement.
dc.language.isoen
dc.publisherVlerick Business School
dc.subjectE-business
dc.titleThe influence of topic involvement on mail survey response behavior
dc.source.issue16
dc.source.numberofpages16
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.relation.urlhttp://public.vlerick.com/Publications/fe598e99-69a9-e011-8a89-005056a635ed.pdf
dc.identifier.vperid35859
dc.identifier.vperid35912
dc.identifier.vperid55673
dc.identifier.vpubid1035


This item appears in the following Collection(s)

Show simple item record