Mehr Happiness
Galan, Jean-Philippe Meyer-Waarden, Lars Stauss, Bernd Enke, Margit Fleischer, Helmut Trurnit, Frank
Galan, Jean-Philippe
Meyer-Waarden, Lars
Stauss, Bernd
Enke, Margit
Fleischer, Helmut
Trurnit, Frank
Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2015
Journal
Book
Always Ahead im Marketing
Publication Volume
Publication Issue
Publication Begin page
485
Publication End page
543
Publication Number of pages
Collections
Abstract
By the end of 2013, the largest social networking site, Facebook, counted over 1.31 billion monthly active users. Findings from related disciplines provide support for the positive effects of social activity, interactions, and connectedness on well-being. The present research investigates the effects of the size and intimacy of this online social network on happiness through the two social capital facets of bonding and bridging social capital. A study of 1,161 Facebook users shows that both intimacy and network size affect happiness through social capital. The findings contribute to research in marketing and computermediated interactions and highlight the impact of technology on relationships.
Research Projects
Organizational Units
Journal Issue
Keywords
4701 Communication and Media Studies, 35 Commerce, Management, Tourism and Services, 3503 Business Systems In Context, 46 Information and Computing Sciences, 47 Language, Communication and Culture, 4608 Human-Centred Computing