Van Dyck, Walter2017-12-022017-12-0220121492-7071http://hdl.handle.net/20.500.12127/4344What matters most in creating and sustaining innovation is building and strengthening interdependent links amongst ecosystem players, or building an ecosystem. Readers of this article will learn not only how to build an ecosystem, but also how to manage one so that all the partners in the ecosystem profit from the innovation.enInnovationStrategyTechnologySocial MediaIvey Business Journal311835054