Muylle, SteveVan Doorselaere, Ignace2017-12-022017-12-022003http://hdl.handle.net/20.500.12127/989Interbrew, the world second largest brewer headquartered in Belgium, needs to assess whether entering the German market through the acquisition of Beck's is in line with its well-established, successful strategic positioning paradigm. Given the record high acquisition price, Interbrew needs strong argumentation whether the deal would make strategic sense.enBranding303-121-151471268881039