Using internet marketing tactics to support FMCG brands: an overview of lessons learned

De Wulf, KristofVan den Bergh, JoeriVergult, ChristopheDe Boeck, F.2017-12-022017-12-022005http://hdl.handle.net/20.500.12127/1860enE-businessUsing internet marketing tactics to support FMCG brands: an overview of lessons learned1404983585935905359232095