Verweire, KurtLevrau, AbigailGobert, Sandra2019-10-102019-10-1020199789400009974http://hdl.handle.net/20.500.12127/6397Strategy remains a fascinating domain in the corporate management world. Although there is general agreement that strategy is a key driver of organisational success, managers and directors struggle with the strategy challenge and fail to translate good strategies into good results.enStrategy35930