Chan, ElaineBriers, Barbara2019-03-112019-03-112013http://hdl.handle.net/20.500.12127/6165While the social comparison literature has mostly discussed the positive role of upward social comparison on motivation, this research provides new insights and shows that holding the distance between the self and the superior others the same, observing a superior other achieving the goal can be demotivating.enSocial ComparisonMotivationWhen social comparison is demotivating for goal achievementAdvances in Consumer Research192584