How fans became future shapers of ice-cream brand Ben & Jerry's

De Ruyck, Tomvan Kesteren, MartijnLudwig, StephanSchillewaert, Niels2017-12-022017-12-0220109283102487http://hdl.handle.net/20.500.12127/3878enConsumer BehaviourHow fans became future shapers of ice-cream brand Ben & Jerry's113431140882358981412564416