Desmet, Bram2017-12-022017-12-022016http://hdl.handle.net/20.500.12127/5690In this provocative article, Bram Desmet explores how a company's market strategy affects its supply chain targets and forecasting methodology. The author introduces the concept of the supply chain triangle to illustrate the balancing act a company must perform to achieve the cost, service, and inventory mix that maximizes its return on capital employed. He then shows how the company's strategic choice, be it operational excellence, product leadership, or customer intimacy, influences the position it seeks on the supply chain triangle and, in particular, its inventory targetsenOperations & Supply Chain ManagementForesight: The International Journal of Applied Forecasting645856995