The Changing World of Marketing Communications: Proceedings of the 2nd International Conference on Marketing and Corporate Communications, Antwerp, 21-22 April

De Pelsmacker, PatrickGeuens, Maggie2017-12-022017-12-021997http://hdl.handle.net/20.500.12127/719enConsumer BehaviourThe Changing World of Marketing Communications: Proceedings of the 2nd International Conference on Marketing and Corporate Communications, Antwerp, 21-22 April3204551213760