Product Ethnicity revisited: how firms can leverage product-country (mis-)matches

Zeugner - Roth, KatharinaFischer, P.M.Reinecke, S.Grabner, L.2017-12-022017-12-022011http://hdl.handle.net/20.500.12127/3804enMarketing & SalesProduct Ethnicity revisited: how firms can leverage product-country (mis-)matches1406301406871410471214014341