Van Wely, MarijkeLeuverink, IngeVan Hoven, FemkeVanhaverbeke, Wim2017-12-022017-12-022005http://hdl.handle.net/20.500.12127/3430The New Business Development unit is part of DSM, a Dutch globally operated chemical company. The unit looks for promising new ideas to develop into start-up businesses. Stamypor is a new project that the New Business Development unit is working on and the team leader of the project must decide if it should be developed into a start-up company. Students will apply their knowledge about new product development, new product evaluation, the stage-gate process, customer value, business models and corporate venturing.en140867141250141276894043920