Van Kerckhove, AnneleenVermeir, IrisGeuens, Maggie2017-12-022017-12-022011http://hdl.handle.net/20.500.12127/4235This study uses a Delphi approach – a method which essentially canvasses the opinions of a panel of experts over successive rounds – to forecast the Chinese business environment in the next decade. A total of 61 issues covering economic, political–legal and socio–cultural factors are examined, focusing on their anticipated direction (and magnitude), as well as their importance. Overall, a very high level of consensus is revealed about how the Chinese business environment might look 10 years from now. In a number of fundamental respects it is expected to be markedly different from the present situation, but in some other respects remarkably similar.enConsumer BehaviourPsychology & Marketing512131106571413284897