Assessing the Impact of a retailer's Relationship Efforts on Consumers' Attitudes and Behavior

De Wulf, KristofOdekerken-Schröder, Gaby2017-12-022017-12-022003http://hdl.handle.net/20.500.12127/888enRetail & Trade MarketingAssessing the Impact of a retailer's Relationship Efforts on Consumers' Attitudes and BehaviorJournal of Retailing and Consumer Services35859140972934