Breaking into an established market through a process of experimentation: the case of Greenpan

Meuleman, MiguelLepoutre, JanTilleuil, OlivierDe Maeseneire, Wouter2017-12-022017-12-022010http://hdl.handle.net/20.500.12127/3805enInnovationBreaking into an established market through a process of experimentation: the case of GreenpanThe balancing act of innovation4057476671582661177724342