Detecting sequential patterns for cross-selling fast moving consumer goods

Verstraeten, G.Van den Poel, DirkPrinzie, AnitaVan Kenhove, Patrick2017-12-022017-12-022002http://hdl.handle.net/20.500.12127/1450enDetecting sequential patterns for cross-selling fast moving consumer goodsManagement Information Systems14102657870359121413311580