De Langhe, BartPuntoni, Stefano2022-10-282022-10-2820211532-9194http://hdl.handle.net/20.500.12127/7137Data-driven decision-making has been hailed as an antidote to the biases of human intuition. Companies have more data than ever, but surveys cast doubt on the effectiveness of data-driven decisions in organizations. The majority of executives say their data analytics initiatives produce disappointing results, and only about a quarter of executives say their data analytics projects produce actionable insights. There is a clue to the problem in the name “data-driven decision-making.” It’s data-driven.enData-DrivenMIT Sloan Management Review1532-8937300832