Evolution of beauty: Dove case study. A new brand activation research model

Distave, SeverineDe Ruck, TomVan Belleghem, StevenSchillewaert, Niels2017-12-022017-12-0220079283102088http://hdl.handle.net/20.500.12127/2561enBrandingEvolution of beauty: Dove case study. A new brand activation research model1405264393435898406262876