Viaene, Stijn2020-02-202020-02-2020209789463798136http://hdl.handle.net/20.500.12127/6435In recent years, digital development has accelerated and digital turbulence is the new normal. So, it’s time for a synthesis, time to bring stability to that turbulence: What have we learned? What do we know? What should we no longer have doubts about? Whether you’re a CEO or a dedicated worker, you have an important role to play in your organisation’s digital transformation. But it’s hard when you don’t have a common frame of reference or common language. What’s the big picture? How do things align? How can you contribute? This book offers you a practical perspective on six critical elements of successful digital transformation design: Strategy for the digital age: Digital transformation invests in strengthening the core and growing the more . Customer experience design: Great customer experience emerges from the way you solve your customers’ problems . Data and analytics: Giving data hands and feet is crucial to the success of a digital transformation. Digital partnership strategies: Combinatorial innovation drives digital partnerships, but they still must be earned. Digital transformation leadership: Technology skills are an organisation’s ticket to ride, agility its ticket to heaven . Scaling agility: The paradox involved in scaling agility is introducing fast flexibility and stability at the same time. gility: The paradox involved in scaling agility is introducing fast flexibility and stability at the same time.enDigital Transformation76321