Drivers of International Growth: An Analysis of U.S. Franchisors' Strategic Decisions in Expanding across Borders

Devoldere, BartVenkatesh, Shankar2017-12-022017-12-022012http://hdl.handle.net/20.500.12127/4809enMarketing & SalesDrivers of International Growth: An Analysis of U.S. Franchisors' Strategic Decisions in Expanding across Borders1082081651365733