The value of new customer metrics in the digital era for better understanding and predicting business performance

Nualart, Emilio2025-02-032025-02-032021https://repository.vlerick.com/handle/20.500.12127/7587Digital transformation is changing the landscape of the interaction among customers, firms and products. Customers and firms are moving from a brick-mortar setting to a digital space dimension. There is an increasing interest of scholars/practitioners to understand the mechanism and metrics of the interaction between customers and products in the digital era.enDigital TransformationThe value of new customer metrics in the digital era for better understanding and predicting business performance90978