How KLM gets CRM in the air - CRM excellence in practice

Viaene, StijnCumps, Bjorn2017-12-022017-12-022005http://hdl.handle.net/20.500.12127/1858enOperations & Supply Chain ManagementHow KLM gets CRM in the air - CRM excellence in practiceTijdschrift voor Economie en Management65268763212093