Desmet, Bram2018-04-272018-04-2720171930-126Xhttp://hdl.handle.net/20.500.12127/5992The article describes the necessary steps to prepare for a successful new product launch. The steps include preparing scenario forecasts (instead of point forecasts), negotiating a flexible contract with suppliers, and quickly dropping products that are not providing enough margin.enCompetition (Economics)Product LaunchesRate of ReturnForecastingStakeholdersJournal of Business Forecasting64585