Why indirect customers deserve managers' attention: a quantitative and qualitative study on indirect customer engagement behavior

Verleye, KatrienGemmel, PaulRangarajan, Deva2017-12-022017-12-022011http://hdl.handle.net/20.500.12127/4280enCustomer Engagement BehaviorWhy indirect customers deserve managers' attention: a quantitative and qualitative study on indirect customer engagement behavior35877709571075884945