The limits of industry-centered strategic thinking in an era of convergence

Hacklin, FredrikBattistini, BorisWallin, Martin2019-04-222019-04-222013http://hdl.handle.net/20.500.12127/6225A decade ago, when purchasing a new cellphone,informed customers would likely choose between Nokia, Ericsson, Motorola, or perhaps even Siemens. Today, youngsters, hipsters, techies and executives alike opt for Apple, Samsung and LG. What happened?enStrategic ThinkingThe limits of industry-centered strategic thinking in an era of convergenceStrategies222419