Investments in consumer relationships: a cross-country and cross-industry exploration

De Wulf, KristofOdekerken-Schröder, GabyIacobucci, D.2017-12-022017-12-022001http://hdl.handle.net/20.500.12127/488enCustomer SatisfactionInvestments in consumer relationships: a cross-country and cross-industry explorationJournal of Marketing35859140766140972515