What drives consumer participation to loyalty programs? A conjoint analytical approach

De Wulf, KristofOdekerken-Schröder, GabyDe Cannière, MarieVan Oppen, C.2017-12-022017-12-022001http://hdl.handle.net/20.500.12127/657enCustomer SatisfactionWhat drives consumer participation to loyalty programs? A conjoint analytical approach4332935859140972141264695