Simulating the Principle of Database Marketing through DARTS

De Wulf, KristofSchillewaert, NielsVan Vooren, Erik2017-12-012017-12-012000http://hdl.handle.net/20.500.12127/84enServices MarketingSales ManagementSimulating the Principle of Database Marketing through DARTSJournal of Database Marketing35859358982328910