Customer profitability analysis reports for resource allocation: the role of complex marketing environments

Cardinaels, EddyRoodhooft, FilipWarlop, Luk2017-12-022017-12-022004http://hdl.handle.net/20.500.12127/1529enManagement Accounting & ControlCustomer profitability analysis reports for resource allocation: the role of complex marketing environmentsAbacus14043451506515271666