De Hertogh, StevenJanssens, MarkViaene, Stijn2017-12-022017-12-022011http://hdl.handle.net/20.500.12127/3923Strategic business intelligence (BI) projects are high risk – yet potentially high reward – endeavours. They typically involve substantial, multi-year investments in people and technology. Successfully completing such projects requires strong levels of organisational buy-in, cross-boundary communication, and, above all, managerial persistence. In this article, we want to highlight and open the discussion on a somewhat underexposed managerial phenomenon in BI projects: ‘bricolage’ – after the French word for ‘do-it-yourself’ (Ciborra, 1992).enOperations & Supply Chain Management70726142429763214497