Viaene, StijnDe Hertogh, StevenLutin, Luc2017-12-022017-12-022008http://hdl.handle.net/20.500.12127/3167This is the second of a two-case series (909-003-1 and 909-004-1). Mark Casselman, in charge of commercial processes and systems for KBC retail banking operations, was troubled. The chief information officer had recently appointed a manager to size up the business intelligence (BI) activities at KBC in order to professionalise the BI environment. Mark was worried that the retail information exploitation network, a virtual network of information exploitation profiles that had grown seamlessly within retail over the last couple of years, would be under siege. He feared it would be dismissed as mere shadow IT, but was ready to fight. Mark was adamant about the network's value for home market competitionenBusiness Intelligence909-004-17072687052763213629