Vereecke, AnnPandelaere, Els2017-12-022017-12-022004http://hdl.handle.net/20.500.12127/1521Since the introduction of the concepts of lean manufacturing, agility and mass customization it is questioned to what extent the trade-off between cost and flexibility still holds. It has been the objective of our research to test the trade-off theory empirically using the data of the International Manufacturing Strategy Survey (IMSS). Our research confirms the well accepted manufacturing profile of low cost producers, which typically use a line process, and of flexible producers, which typically produce in a job shop. However, we also observe that some companies manage to overcome the cost/flexibility trade-off, by introducing the concept of postponed manufacturing. These companies are characterized by an assembly-to-order policy of standardized semi-finished products, produced in a line process. Flexibility and low cost are thus obtained by playing with the position of the decoupling point. Keywords: manufacturing strategy, mass customization, flexibilityenManufacturingMass CustomizationFlexibility49674359221657