Downstream Competitive Advantage: The Cognitive Bases of Competitive Advantage - How prototypicality structures and the cognitive processes of satisficing and balancing confer strategic benefits

Dawar, NirajGoedertier, Frank2017-12-022017-12-0220099789078858270http://hdl.handle.net/20.500.12127/3105enMarket Strategy & InnovationInnovationMarket StrategyDownstream Competitive Advantage: The Cognitive Bases of Competitive Advantage - How prototypicality structures and the cognitive processes of satisficing and balancing confer strategic benefits110169503323542