Verhaeghe, AnneliesDe Ruyck, TomSchillewaert, Niels2017-12-022017-12-0220081470-785310.2501/S1470785308200080http://hdl.handle.net/20.500.12127/3084Recent internet developments permit reliance on the shared intelligence of groups for market research. We illustrate two applications in which users create content from their responses to open-ended questions. Both the 'user-created brainstorm' and 'user-coded open end' procedure prove useful for market research. We discuss the outcomes and show that the social and collaborative aspects of the applications positively influence user evaluations.enInternational Journal of Market Research11343135898798313521