Vlerick Repository

Recent Submissions

  • Publication
    Drijfveren voor groei in KMO's
    (Vlerick Business School, 2025) Meuleman, Miguel; Dillen, Yannick; Van Geel, Myrthe; Depreitere, Brecht
    KMO’s die duurzaam willen groeien, moeten consequent investeren in tien verschillende groeicompetenties. Terwijl veel KMO’s het goed doen op vlak van productontwikkeling, leiderschap en financieel management liggen de uitdagingen vooral op vlak van bestuur, digitalisering en HR. Externe investeerders hebben duidelijk een positieve invloed op de bedrijfsgroei. Ook eigenaars-managers met een economisch opleiding investeren meer in groeicompetenties. Familiebedrijven scoren echter voor veel groeicompetenties lager dan het gemiddelde. Tot slot staan grote KMO’s – met uitzondering van digitalisering – over de hele lijn verder wat betreft groeicompetenties dan kleinere bedrijven. Dat zijn de belangrijkste conclusies van een onderzoek bij 162 Vlaamse KMO’s* dat in kaart brengt waarom bepaalde bedrijven sterker groeien dan andere. Het onderzoek werd uitgevoerd door professoren Miguel Meuleman en Yannick Dillen van het Centre for Excellence in KMO Management aan Vlerick Business School in samenwerking met Bank Van Breda en Titeca. Uniek aan dit onderzoek is het holistische perspectief op groei. Enerzijds analyseerden de onderzoekers hoe de bevraagde KMO’s scoren op 10 groeicompetenties die een duurzame bedrijfsgroei beïnvloeden: Purpose, Strategie, Mensen, Financiën, Product, Leiderschap, Besluitvorming en Bestuur, Go-to-market, Structuren en Processen, en Digitalisering. Anderzijds werd er ook gekeken naar kenmerken op vlak van bedrijfsprofiel, de eigenaar-manager, de ondernemende ingesteldheid en de groeimotivatie. Tot slot werd ook de bedrijfsgrootte in rekening gebracht.
  • Publication
    Workplace youngism: A scoping review of agism toward younger workers
    (Oxford University Press, 2025) Schmitz, Susana; Henriques Rosa, Miriam; Patient, David; Vauclair, Christin-Melanie; Mariano, João
    Workplace agism research has primarily focused on older workers, in spite of the fact that agism can also target younger workers. Given the growing body of research on workplace youngism (agism toward younger workers) and its need for assessment and synthesis, we conducted a scoping review aimed at mapping the range and characteristics of the workplace youngism literature. Unlike previous reviews, we focused exclusively on younger individuals in the workplace. A search of peer-reviewed literature identified 108 articles published between 1976 and 2022, containing 143 empirical studies from 21 countries, including 58,158 participants in total. The review is guided by three broad research questions: (1) How has workplace youngism been assessed?, (2) What are the main theories and conceptual approaches used to investigate workplace youngism?, and (3) What are the main antecedents and consequences of workplace youngism? For each research question, we summarize what is known and well-supported by evidence, identify disagreements and gaps in the literature, and propose directions for future research. This scoping review highlights the need for research on workplace youngism to broaden the range of methodological designs used, develop instruments specifically assessing agism toward younger workers, and extend the research to a wider range of national and cultural contexts. In addition, future research should investigate prescriptive age stereotypes toward younger workers, consider the perspective of middle-aged workers, pay greater attention to consequences of workplace youngism for the enablers, and extend the intersectional identities investigated.
  • Publication
    The personalization–privacy paradox at the nexus of social exchange and construal level theories
    (Wiley, 2022) Cloarec, Julien; Meyer-Waarden, Lars; Munzel, Andreas
    Marketing personalization requires firms to collect information that they can use to personalize their products or services, which might raise consumer privacy concerns. Prior studies on construal level theory suggest that happier Internet users would likely take future rewards in social exchanges (e.g., personalization–privacy trade-offs) into greater consideration. Building on both social exchange and construal level theories, this article investigates the extent to which happiness with the Internet drives the personalization–privacy paradox, as well as the moderating role of experience sharing frequency as a proxy for reciprocity. An online survey administered to a representative sample of French consumers (n = 649) largely confirms the predictions. Happiness with the Internet is the strongest driver of willingness to disclose information in exchange for personalization, surpassing conventional privacy-related constructs (e.g., trust and risk beliefs). In line with social exchange theory, reciprocity has an important influence on online social exchanges too.
  • Publication
    Le marketing relationnel
    (Dunod, 2021) Ferrondi, J.M.; Lichtlé, M.C.; Munzel, Andreas
    Quel est le rôle du marketing aujourd’hui ? Comment connaître et tenir compte des nouveaux comportements des consommateurs ? Comment élaborer une stratégie marketing ? Quelles sont les actions à mettre en oeuvre ? Ce manuel met l’accent sur l’acquisition des méthodes et des compétences indispensables à tout étudiant qui s’intéresse à la discipline. Résolument actuel, il montre comment le marketing s’est élargi à de nouveaux champs (marketing culturel, social, territorial, durable…). Il intègre par ailleurs le digital, qui peut permettre de répondre aux nouvelles attentes des consommateurs. Cette 2e édition, entièrement mise à jour pour intégrer les évolutions les plus récentes, propose une vision à long terme du marketing et enrichit sa réflexion autour de deux tendances : le marketing relationnel et le marketing d’innovation. Ce manuel propose : des cas concrets pour introduire les concepts ; un cours en couleurs, illustré d’exemples et de visuels de campagnes ou de produits des plus grandes marques, pour acquérir les connaissances fondamentales en marketing ; des conseils méthodologiques et des éclairages professionnels pour traduire la théorie en pratique ; des exercices progressifs et variés (QCM, questions de réflexion) pour s’évaluer et s’entraîner.
  • Publication
    The organizational change capability of public organizations: Concept and measurement
    (Routledge Journals, Taylor & Francis, 2025) Vanhengel, Sven; George, Bert; Letens, Geert; Verweire, Kurt
    Change is inherent to public sector management, yet many change initiatives in public organizations fail due to a lack of relevant change capabilities within the organization. This article introduces a measurement scale designed specifically to assess the organizational change capability (OCC) of public organizations. Drawing on a literature search, expert review and empirical validation involving responses from 333 professionals across multiple military organizations in Belgium, this study constructs and tests a reliable and valid scale tailored to the unique operational, regulatory, and political landscapes of public organizations. The scale includes 77 items distributed across 15 identified components, highlighting the multidimensional nature of OCCs. Principal component analysis and reliability testing confirm the scale's robust psychometric properties. The OCC scale presented in this article deepens theoretical understanding of how public organizations manage and implement change and provides a foundation for future research in diverse public organizational contexts.