Vlerick Repository

The Vlerick Repository is a searchable Open Access publication database, containing the complete archive of research output (articles, books, cases, doctoral dissertations,…) written by Vlerick faculty and researchers and preserved by the Vlerick Library.

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Making your past and future work Open Access in the Vlerick Repository is easy. Send the details of your research output (incl. post-print version) to research@vlerick.com.


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Research Output
Business Research Projects
  • Willingness to disclose personal information in the context of addressable TV advertising. What is the role of personal and situational factors?

    De Schaepdrijver, Leen; Baecke, Philippe; Tackx, Koen (Journal of Advertising Research, 2022)
    The new technology of addressable advertising on TV opens the door to better targeting and measurement of TV advertising campaigns. However, gaining access to consumer data is paramount for this new technology. This article aims to understand consumers’ willingness to disclose personal information in the context of addressable advertising by applying privacy calculus theory. The authors administered a survey to 1,858 participants, examining the influence of both personal and situational factors on consumers’ willingness to disclose information. Personalization value is the strongest antecedent of willingness to disclose data, followed by privacy concerns and institutional trust. Moreover, the authors suggest how situational factors such as type of data and customer benefits—controllable by companies—influence individuals’ willingness to disclose information and how they might balance out each other.
  • A time-driven activity-based costing approach for identifying variability in costs of childbirth between and within types of delivery

    Dubron, Kathia; Verschaeve, Mathilde; Roodhooft, Filip (BMC Pregnancy and Childbirth, 2021)
    Background: Recently, time-driven activity-based costing (TDABC) is put forward as an alternative, more accurate costing method to calculate the cost of a medical treatment because it allows the assignment of costs directly to patients. The objective of this paper is the application of a time-driven activity-based method in order to estimate the cost of childbirth at a maternal department. Moreover, this study shows how this costing method can be used to outline how childbirth costs vary according to considered patient and disease characteristics. Through the use of process mapping, TDABC allows to exactly identify which activities and corresponding resources are impacted by these characteristics, leading to a more detailed understanding of childbirth cost. Methods: A prospective cohort study design is performed in a maternity department. Process maps were developed for two types of childbirth, vaginal delivery (VD) and caesarean section (CS). Costs were obtained from the financial department and capacity cost rates were calculated accordingly. Results: Overall, the cost of childbirth equals €1894,12 and is mainly driven by personnel costs (89,0%). Monitoring after birth is the most expensive activity on the pathway, costing €1149,70. Significant cost variations between type of delivery were found, with VD costing €1808,66 compared to €2463,98 for a CS. Prolonged clinical visit (+ 33,3 min) and monitoring (+ 775,2 min) in CS were the main contributors to this cost difference. Within each delivery type, age, parity, number of gestation weeks and education attainment were found to drive cost variations. In particular, for VD an age > 25 years, nulliparous, gestation weeks > 40 weeks and higher education attainment were associated with higher costs. Similar results were found within CS for age, parity and number of gestation weeks. Conclusions: TDABC is a valuable approach to measure and understand the variability in costs of childbirth and its associated drivers over the full care cycle. Accordingly, these findings can inform health care providers, managers and regulators on process improvements and cost containment initiatives. [
  • Sharing the wealth: Examining executive compensation in Europe

    Baeten, Xavier; De Ruyck, Bettina (Workspan, 2021)
    Researchers have pointed to the need for more study of CEO compensation in Europe. Even though a single article will not be able to solve this need, we want to share a number of insights, relevant for a global audience, based on the dataset of the executive remuneration research centre of the Vlerick Business School in Belgium.
  • Determinants of open innovation adoption in public organizations: A systematic review

    De Coninck, Ben; Gasco-Hernandez, M.; Viaene, Stijn; Leysen, J. (Public Management Review, 2021)
    This article presents a synthesizing framework of the determinants of open innovation adoption in public organizations. We examine the fragmented literature and integrate earlier results. To provide a theoretical foundation to our understanding of open innovation adoption, we categorize determinants identified in the literature based on three theoretical perspectives on organizations: transaction cost theory, resource-based theory, and institutional theory. Our study finds that a resource-based rationale is dominant in the literature. Considerations regarding transaction costs and institutional pressures have received less attention. We end the article with suggestions for future research.
  • Why pausing digital transformations is OK

    Viaene, Stijn (Ivey Business Journal, 2020)
    Thanks to the economic uncertainty and workplace turmoil created by the COVID-19 pandemic, more than a few companies have put digital transformation projects on hold, which is contributing to a decline in global spending on information technology. While the COVID-19 pandemic has resulted in many enterprise transformation projects taking a back seat to short-term IT priorities, the digital revolution in general has been accelerated. But it took a CIO's visionary introduction of a comprehensive framework called "analytics as a service" to really get the company started on its true journey of innovating with analytics.

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