RSS 1.0Vlerick Repository
The Vlerick Repository is a searchable Open Access publication database, containing the complete archive of research output (articles, books, cases, doctoral dissertations,…) written by Vlerick faculty and researchers and preserved by the Vlerick Library.
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Empty pockets full stomachs: How monetary scarcity and monetary primes lead to caloric desireMonetary scarcity and money primes may induce people to desire more calories. This Pavlovian association between money and food appears driven by the instrumental, secondary reinforcer value of money rather than by its primary rewarding qualities: The effect only holds for food choices but does not generalize to nonfood items and is not moderated by individual sensitivity for reward (study 1). The effect also is restricted to persons who adopt an instrumental value of money (study 2). In addition, merely priming people with money can lead to caloric desire, but this effect disappears with monetary satiation (study 3). In line with the value heuristic, people lacking money or those primed with money perceive food items as less caloric because they value calories more. Accordingly, they prefer bigger portions.
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Patient-level effectiveness prediction modeling for glioblastoma using classification trees (Accepted)Little research has been done in pharmacoepidemiology on the use of machine learning for exploring medicinal treatment effectiveness in oncology. Therefore, the aim of this study was to explore the added value of machine learning methods to investigate individual treatment responses for glioblastoma patients treated with temozolomide.
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A 2020 perspective on the building of online trust in e-business relationships (Accepted)Perhaps the most important trend we observe in an increasing digitalized landscape, is that the internet technology allows organizations and individuals to interact across the globe. More and more organizations, both start-ups and more mature ones, ranging from retail to healthcare to energy, from public to private institutions are aware about the possibilities of extending their services outside their walled offices and physical points of contacts. E-consumers also seem more satisfied with the possibility to interact and transact with organizations without the constraints of time and space.