The Vlerick Repository is a searchable Open Access publication database, containing the complete archive of research output (articles, books, cases, doctoral dissertations,…) written by Vlerick faculty and researchers and preserved by the Vlerick Library.
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Hoe Coca-Cola, Netflix en Amazon leren uit hun mislukkingen(Nieuwe Media Groep, 2018)Hoe komt het dat er ineens zoveel succesvolle bedrijfsleiders zijn die hun bedrijven en collega's aansporen om meer fouten te maken en hun mislukkingen meer te omarmen?
How to catch a moving target in the digital world(Exact Editions, 2017)In this article, Prof. Stijn Viaene continues to shed light on the realities that executives and business leaders must face in the digital era. In an era where customers are moving at the speed of the Internet, how does a digital leader catch them?
Three steps to launch new products for optimum results(Institute of Business Forecasting & Planning, 2017)The article describes the necessary steps to prepare for a successful new product launch. The steps include preparing scenario forecasts (instead of point forecasts), negotiating a flexible contract with suppliers, and quickly dropping products that are not providing enough margin.