RSS 1.0Vlerick Repository
The Vlerick Repository is a searchable Open Access publication database, containing the complete archive of research output (articles, books, cases, doctoral dissertations,…) written by Vlerick faculty and researchers and preserved by the Vlerick Library.
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Making your past and future work Open Access in the Vlerick Repository is easy. Send the details of your research output (incl. post-print version) to research@vlerick.com.
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Recently Added
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Future house of rewards - Reward systems in an era of longevity(2018)This white paper by Prof Xavier Baeten, Said Loyens (Vlerick’s Centre for Excellence in Strategic Rewards) and Bert De Greve (Hudson) proposes concrete and evidence-based ideas on how Belgian firms should manage wage setting in the future.
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4 Observations about generation Y(2016)Key insights 1.For Generation Y, the need to make friends in the workplace is no longer as crucial 2.Work-home balance is becoming increasingly important for new employees 3.Less and less employees are willing to promise a flexible attitude towards their employers 4.Generation Y employees don’t necessarily want to change employer
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Your Vlerick guidebook for staying ahead of the (political) game. How to navigate office politics(2017)Key insights 1.Think before you speak 2.Manage up – to a point 3.Practice influence 4.Hone your powers of perception 5.Learn to network 6.Be sincere
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When customer journey thinking meets cost-risk analysis. Discover the consumer-based, crossover marketing strategy you can successfully apply to any business(2017)Key insights 1.The essence of marketing should always be your customer 2.Ask yourself which costs and risks customers run into when they are (thinking of) buying a product 3.By adding a layer of cost-risk analysis to the traditional framework of the customer journey, you immediately gain leverage
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Four myths of digtital disruption(2017)Key insights 1.Disruption does not hit you overnight, it’s been there for a while. 2.Your customers don’t want you to change. Talk to customers you don’t have yet. 3. It’s not going to be helpful for your business to focus on one single player in your search for a disruptor 4. Be prepared to try and fail – several times if necessary.