How browsing data can advance television advertising
De Schaepdrijver, Leen
De Schaepdrijver, Leen
Citations
Altmetric:
Publication Type
Dissertation - Collection of articles
Editor
Supervisor
Baecke, Philippe
Tackx, Koen
Muylle, Steve
Tackx, Koen
Muylle, Steve
Publication Year
2023
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Television Advertising, Browsing Data, Online Response, Addressable Advertising, TV Advertising, Privacy Calculus, Measurement, Targeting, Recurrent Neural Network, Time-to-Event Analysis